How Can You Find New Customers Who Are Ready to Buy From You?
Many people I work with hire me to incorporate professional-level keyword research into their websites. They want more customers and don’t understand how to find new customers and increase sales. Keywords are vital to attracting the target market for an idea, product, or service – that is, customers ready to consume or buy what you sell.
But most businesses don’t use keywords correctly – and waste their money on either bad SEO (search engine optimization) or ads.
One client I recently created a keyword and website optimization package for had been paying thousands of dollars every month on ads containing NO viable keywords whatsoever!
If you’re interested in learning how to find new customers and increase sales, it helps to first understand how people search.
Search traffic is similar to a breeze. It tends to drift sometimes, as different mindsets and trends affect the way would-be customers seek services and products online. Some key words and phrases remain rock-solid, and others shift over time. The only way to tell is to keep up with regular audits done by your SEO professional.
Periodically analyzing the relevance of your keywords and updating your content to make sure it is effectively attracting customers to your business based on current search data is essential to a successful enterprise over time.
DIY SEO: Help Customers Find You Online
You can learn how to use keywords to drive organic traffic to your website by studying the following parameters. These are necessary in order to make sure a keyword or phrase is viable. That means it will actually drive the right traffic to your site.
- Search Engine Traffic – In order for a term to be viable in this category, it has to return more than 30 visitors in a month. That means your site needs to attract about one person every day for a month, on an ongoing basis, for the term to do what it needs to for your business.
- Value – Search engines like Google charge you to use some terms in your ads more than other terms. To be viable, a keyword needs to have a monetary value, i.e. would customers buy from you if you were to use that term in your advertising.
- Trending – This is something I mentioned above. A viable term is one which is sought after by potential customers year-round. Black Lives Matter, for instance, saw spikes just before the 2016 and 2020 elections but died off completely in between.
- Utilization – This is where your site’s content needs to correctly incorporate your key term(s). If you seed them all over for example, search engines consider this spam. Similarly, you must carefully craft the different parts of each page and post if you want search results to include you.
- Competition – You might sell athletic shoes, but if you don’t choose terms that drill down on this broad category, you’re likely to find yourself drowned out by Nike and LuLuLemon. Differentiate what makes you special when selecting your key words and phrases, and your target market will be able to see your shop sign from across the crowded marketplace. Similarly, if you choose a term that attracts other athletic shoe sellers looking to learn something about how to sell more shoes, rather than customers looking for athletic shoes to buy and wear, visitors will bounce as soon as they land on your website. This pothole is easier to fall into and more common than you might think.
If you’d like a free checklist to follow in your DIY SEO adventure, click below.