Landing Page or Microsite Copy
A specialized type of longform copy dedicated to selling a single product or service such as a conference, ebook, or newsletter.
Usually equivalent to a six to eight page sales letter.
A short news or feature story for distribution to news outlets in order to generate press coverage for an event, product, or idea.
Online or Banner Ad
100 word online ad, or 100 words and a rough design for a banner ad.